The guide to naming brands

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Imagine your future business as a tall skyscraper. Your brand is the foundation on which you will build a relationship with your customers and grow your business. Just like a building, any weakness or misalignment in the foundation becomes amplified and exaggerated the higher you go. The name you choose to express your brand’s core values, forms an essential part of this foundation.

This guide contains lots of useful ideas to get your thinking on the right track with your new brand name. Just grab a copy and have a read. We all sincerely hope it helps you to lay the foundation for a successful new brand.


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