Exporters

Australia

Australia is a prosperous nation of 25 million people, many of whom enjoy a high level of disposable income. The population is growing constantly through a combination of birth rate and immigration.

City dwellers

Most people live in Australia’s (state) capital cities. Contrary to popular belief, the vast majority of Aussies are sophisticated city dwellers.

  • Born overseas
  • Born in Australia

A huge proportion of today’s Australian population was born overseas – almost a third.

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That’s how many Brits are currently resident there. There are around 600,000 from other European countries, too.

In many ways, Australians are a lot like the Brits. BUT there are lots of cultural differences too, driven by the climate, by the country’s proximity to Asia and a long association with the USA.

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26 years of uninterrupted economic growth has created a comparatively high wealth population.

Australia has similar business legislation to the UK, including a strong commitment to Intellectual Property.

Plenty of excellent UK brands are already there and extremely popular with all Aussies.

These include household names as well as SMEs which have already identified opportunity in Australia.

FIZZBUZZ

Fizzbuzz Locations

With a permanent office in Australia, Fizzbuzz is uniquely positioned to enable exporters to fully exploit the Australian market.

This is just a brief summary of some of the ways we can help you.

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We can research your competitors on the ground, be they consumer goods or service companies.

We can determine their brand direction, penetration and loyalty. We can determine their strengths and vulnerabilities.

We can tune your branding and associated collateral to maximise its appeal and separate it from competitors.

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Australia Population

With our detailed knowledge of Australia’s demographic landscape, we know where the greatest density of customers for your brand will be.

We can pinpoint your audience and market to them in the areas where your brand is available, whether it’s a limited, test marketing exercise or a full blown onslaught.

This will save your company time and eliminate wasted £££s of marketing spend.

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We know Australia’s media and marketing landscape: from the national dailies, to online and print mags, from free-to-air and subscription TV to favourite social media channels.

Using this knowledge, we can map the most effective and efficient marketing campaign for your product or service.

The UK and Australian governments have already announced that in April 2019, they will begin negotiating a bilateral free trade pact. Any UK brands which are already present in Australia will undoubtedly find events unfolding to their very great advantage.

BY USING OUR DETAILED MARKET KNOWLEDGE, RESEARCHING COMPETITOR BRANDS AND TUNING YOUR BRAND AND ASSOCIATED DESIGN AND MARKETING ASSETS TO APPEAL TO AUSTRALIAN CUSTOMERS, our Exporter service will give you a tangible advantage over any other export brand or upcoming homegrown brand.

Let’s talk.

Email talk@fizzbuzz.co.uk

Phone 0203 195 3947

Or send us a message and we’ll get back to you.

IF YOU'D LIKE TO KNOW MORE, JUST ASK:

Fizzbuzz Kemp House, 152 City Road, London EC1V 2NX
Fizzbuzz PO Box 287, (1909 Creek Rd), Cannon Hill, Brisbane, 4170